Pilon School of Business
Year of Graduation: 1992
Program: Business Administration – Marketing
Listen to your heart
Dina Vieira on finding, and living, her joy
DV Communications President Dina Vieira’s path to success started with a beverage — a fictional drink called Rock a Hula, to be precise. The marketing high school project was Vieira’s first taste of the process of developing ad campaigns, and she was instantly hooked. “It just had me creating on all sorts of different levels — visual, conceptual and physical — and that was when I had my a-ha moment,” she says. “I thought, if I get to be creative and make a living and love what I’m doing, this is my career path.” Read More …
TORONTO, ON – 19 May 2016 – DV COMMUNICATIONS president Dina Vieira announced today that her company was named 2016 Boutique Agency of the Year, at last night’s prestigious IABC OVATION Awards ceremony in Toronto. The IABC OVATION Awards recognizes business communication excellence, with chapters worldwide.
“I am absolutely thrilled and honoured to be named Best Boutique Agency of the Year,” said Dina Vieira, president of DV COMMUNICATIONS. “This is a milestone year for us as it marks our tenth year anniversary, and to be named Best Boutique Agency of the Year, is just serendipitous!” Read More …
Up to the Minute: DV Communications Expands Offering
Plus: Dentsu wins Quebec Poultry Farmers account, the final One Show finalists and more news you missed.
Toronto-based PR firm DV Communicationshas expanded its offering to include commercial production, promotions, and advertising services. In a press release, president Dina Vieira said the move was an effort to help its clients integrate all their communications and to have a consistent brand voice.
Pinkberry lands in Ontario
The yogurt wars continue as one of the U.S. market’s leaders opens its first location in the province.
Frozen yogurt chain Pinkberry is bringing its Canadian expansion east as it prepares to open a location in Mississauga, Ontario’s Square One shopping centre.
On Aug. 20, Mississauga mayor Bonnie Crombie will cut the ribbon on the location at an event that will include a concert and meet-and-greet with Canadian musician Karl Wolf and free Pinkberry yogurt.
The location launch will be promoted through a PR-led campaign led by DV Communications and a push through the newly-launched Pinkberry Toronto social media channels.
While Pinkberry was one of the early entrants into the “frozen yogurt wars” when it opened its first location in Los Angeles in 2005, the store in Mississauga is the company’s first in Ontario, having opened six in B.C., Alberta and Saskatchewan since 2011. Another location is set to open at Sherway Gardens shopping centre in Etobicoke in the near future, with a downtown Toronto location planned for 2016.
It’s competitors have ensured the category’s expansion has continued without it, though. U.S.-based Menchie’s has launched over 110 locations since first entering Canada three years ago with stated plans to have 200 in the near future. Canadian chain Yogurty’s currently has more than 70 stand-alone locations across Canada (with locations in Mexico and plans to further expand in Latin America). It’s owned by International Franchise Corp., which operates the in-mall focused Yogen Fruz that launched during frozen yogurt’s first boom in the 1980s. Vancouver-based Qoola also recently launched its first stand-alone retail space after years of primarily operating locations in malls, including at Square One.