Toronto, September 25, 2019 – DV COMMUNICATIONS INC. is delighted to announce that CATRICE Cosmetics, the innovative and luxury-inspired makeup line with an affordable price tag (all products retail for less than $20), has selected DV COMMUNICATIONS to handle PR in Canada.
CATRICE Cosmetics is known for ‘face as their forte’ and is beloved by the online makeup community for its cult G-Beauty status. Influencers have been raving, “I can’t believe this is drug-store makeup,” due to the luxurious feel and weight of the product, the quality of the cosmetic formulations, and the product innovation. The brand launched in Canada earlier this year, and is available at Shoppers Drug Mart, Pharmaprix and Loblaws.
Dina Vieira, President & CEO of DV COMMUNICATIONS said: “CATRICE Cosmetics is a favourite drug-store brand in the U.S. and Europe, and we are starting to see that trend crystallize here in Canada. With our extensive knowledge of beauty, health, fashion, retail and lifestyle marketing, we look forward to launch a multi-faceted program for CATRICE, including PR strategy, customized campaigns and media relations in Canada.”
DV COMMUNICATIONS is a CPRS and IABC award winning, bilingual, and integrated marketing communications agency specializing in PR and Digital Marketing. DV COMMUNICATIONS received the prestigious “Boutique Agency of the Year” award by the IABC in 2016.