Big-sister brand to Essence Cosmetics, CATRICE Cosmetics was looking for a bilingual Canadian agency to represent the brand, as it set its sights on Canada. This New York based brand needed an agency with the breadth and depth of media and influencer connections that DVC had in order to launch successfully in Canada.
Aside from media and influencer relations, DVC also supported the brand with an experiential event to highlight the launch of CATRICE x Eman, with beauty influencer Eman. DVC also continues to build relevant stories through the partnership between CATRICE and celebrity MUA, Robert Sesnek, and other strategic programmes.
In just under 6 months, DVC was able to attain over 125 million impressions for CATRICE Cosmetics, and continues to support the brand with a number of strategic initiatives, aimed at creating year-long earned coverage in print, on-line/ social media and on TV.