Healthy Planet is one of Canada’s fastest growing health and wellness retailers. Healthy Planet awarded DVC with an AOR contract to oversee the growing company’s communications needs.
DVC has been assisting the brand with the rapid growth of multiple store openings, community relations, issues management, and public relations.
Initiatives included media tours at grand openings, community events featuring a meet and greet with the Raptors, broadcast media tours, and media/ influencer relations.
Ongoing efforts have produced over 70 million impressions, and counting!
Health & Wellness, Retail