Hot Tools

Hot Tools known for the Marcel curling iron, which is a staple in a hair stylist’s arsenal was looing for an award-winning agency to help launch the innovative CURL BAR in Canada.

This new-to-market curling iron, and first-ever 90 degree shaped wand, was successfully introduced to trade and consumer media, as well as influencers that matter in the beauty space.

Landing the cover and full page in Cosmetics magazine, the successful media relations strategies employed by DVC also garnered countless print, online and TV mentions.

The Hot Tools CURL BAR was on every beauty media and influencer’s lips that year, and earned impressions totaled over 126 million!



Hot Tools



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