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Popcorn Indiana

Popcorn Indiana was new to Canada, and enlisted DVC to create an award-winning PR program to earn the brand over 80 million impressions!

A range of tactics including product seeding, media relations, influencer relations, giveaways and event swag bag participation was successfully used to introduce not only the brand, but a number of new exciting flavors!

DETAILS

CLIENT

Popcorn Indiana

CATEGORY

Food

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