New-to-the-world snack brand SPOKES, enlisted DVC to successfully launch in Canada.
DVC partnered with influencers in the health and wellness space to play up the snack brand’s virtuous benefits: gluten-free, dairy-free, sugar-free, nut-free, and vegan.
DVC also used a number of PR tactics to ensure consistent coverage was earned in a cross-section of print, online, and broadcast channels.
Supporting the brand with a prestigious product of the year award, as well as establishing corporate and executive communications standards was part of the AOR contract, not to mention averting a crisis situation with laying the foundation for a solid crisis communications plan.
DVC also managed social media channels for SPOKES, creating a proactive and reactive content plan that included consumer relations as well.
SPOKES was bought out by Way Better Brands, and by the end of 2018, DVC had earned over 100 million impressions for the brand!
SPOKES Air-Puffed Potatoes